WORLD CLASS YACHTING COCKTAIL COMPETITION
Date: 27th October, 2014
WORLD CLASS™ IN PARTNERSHIP WITH SHORE SOLUTIONS & THE ANTIGUA CHARTER YACHT SHOW LAUNCHES
THE DIAGEO WORLD CLASS™ YACHTING COCKTAIL COMPETITION
Bartenders from 30 yachts will compete on board for a place in the 2015 WORLD CLASS™ finals
LONDON, 27th October 2014 - WORLD CLASS™ is excited to announce the launch of the Diageo WORLD CLASS™ Yachting Cocktail Competition, in partnership with Shore Solutions, at the Antigua Charter Show.
WORLD CLASS™ is the industry's most prestigious and respected mixology competition which brings to light the best bartenders from around the globe. This year, Diageo has partnered with Shore Solutions and together will start a sophisticated journey to unveil the most talented 'yachting' bartender at the Antigua Charter Show in December 2014.
The bartender who will be crowned winner of the competition will also secure a place in the 2015 WORLD CLASS™ finals, to be held in Cape Town, where the industry will see the world's most talented bartenders in a series of innovative challenges.
Matteo Fantacchiotti, Global Commercial Director, DIAGEO RESERVE, said,"This is a unique competition that brings together two popular luxury lifestyles. Combining the sophistication of yachting and the refined art of cocktail making, the competition will play host to unparalleled creativity and craftsmanship. In our search for the world's best bartenders, we don't just stop at bars on dry land, we'll cast the net further and look to the sea. We are looking forward to witnessing some of the best talent around in action and finding another 2015 WORLD CLASS finalist."
Andrew Roch, managing director of Shore Solutions UK, said, "Luxury yachts require seven star service and the skills of the interior crew often go unrecognised outside the industry. We have been training crew in the art of mixology for over ten years, with the aim of impressing an increasingly discerning cocktail drinker. This competition provides the opportunity for the most talented bar tenders in the yachting world to showcase their skills, inspired by the Caribbean backdrop; it will be interesting to see how they fare with the challenges."
One crew member from each yacht registered at the 2014 Antigua Yacht show may enter the competition for the chance to represent their industry and compete against the world's most exceptional bartenders in Cape Town next year. Teams must register by 31 October.
Upon their arrival in Antigua in early December, bartenders will attend cocktail seminars that will sharpen their skills as well as provide inspiration and cues from the latest in cocktail culture from around the world. Over the course of the week-long competition, a series of innovative on-board challenges will inspire participants to create premium serves, using the world's finest spirits. The The Yachting World Class Final on 11 December will decide the winner who will advance to the 2015 WORLD CLASS™ finals alongside the best bartenders in the world.
For information about the WORLD CLASS™ TV Show, Diageo, its people, brands and performance, visit www.diageo.com or contact:
World Class PR Contact:
+44 (0) 20 3047 2308
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
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ABOUT DIAGEO RESERVE WORLD CLASS™
DIAGEO RESERVE WORLD CLASS™ is transforming fine drinking experiences and cocktail culture around the world and in the home. The industry's largest, most credible investment in the luxury on trade, it discovers the next generation of bartending talent who set the latest mixology trends and bring these to the best bars worldwide. At the core is an outstanding, global training programme and internationally recognised platform that elevates the craft of the bartender and builds careers in the industry culminating in an annual luxury landmark week where the DIAGEO RESERVE WORLD CLASS™ Bartender of the Year is announced. Launched in 2009, over 15,000 bartenders have been inspired and educated in the craft of mixology using the finest spirits in the DIAGEO RESERVE collection. A partnership and collaboration with gurus, media, partners and owners, DIAGEO RESERVE WORLD CLASS™ is widely recognised as a mark of sophistication and distinction of international fine drinking culture by bartenders and customers alike.
As an extension of the DIAGEO RESERVE WORLD CLASS™ training programme, in 2011 Diageo launched the Diageo Bar Academy in Asia Pacific, the region's largest bartending course accredited by the Wine and Spirit Education Trust (WSET), which has trained 27,000 bartenders to date.
ABOUT SHORE SOLUTIONS AND THE CREW ACADEMY
Shore Solutions is one of the leading yacht provisioning companies, worldwide. Working with some of the most discerning clients around the world, offering provisions of the very highest quality and a client service that is second to none. Since 2006, Shore Solutions has been working with Diageo, to deliver cocktail training on board, as a means to educated and inform clients, driving sales to the UHNW owners and guests on board, commonly key influencers in the premium luxury brand market. Having trained on board over 150 yachts and with a vision to extend the ethos of premium service into the yacht interior training market, a separate training entity, The Crew Academy, was launched 2012. The Crew Academy's aim was to set a new benchmark in the industry, not only by introducing the first ever Purser course, but also by elevating the current standard of interior service training. The Crew Academy has utilised partnerships established by its parent company in order to deliver specialist training in various areas.
This includes but is not limited to bar and cocktail training, coffee training, cigar training, and floristry. In each of these specialist areas, The Crew Academy engages various experts representing the brands listed above, to deliver specialist courses (e.g. 8-DAY MASTERCLASS) on its behalf in the south of France. In addition, The Crew Academy also offers various interior service courses, in which cocktail and wine modules exist and are delivered by our own qualified trainers. The Crew Academy is currently positioned as the not only the most 'premium' yacht interior school in Europe, but the only accredited training provider offering intermediate and advanced interior training courses in France. It currently has a 150sqm port-based training site in Golfe Juan, as well as a residential base in Juan les Pain and runs bespoke on-board training upon request.
ABOUT ANTIGUA YACHT SHOW
The Antigua Yacht Show is a spectacular array of fine yachts from all over the world, hosted annually at the Marinas in Falmouth and English Harbours. Established fifty-one years ago by Commander and Mrs. Nicholson and their two sons to gather yachts in Antigua as they come to the Caribbean for the winter yachting season, the show's humble beginnings have evolved alongside the rise of worldwide yachting activity into one of the most luxurious and historic yacht shows in the world.
For more information, visit www.antiguayachtshow.com.